Financial Services & Crypto Ad Compliance Hub
Stay ahead of FTC and FCA regulations. Learn how to promote financial products, crypto exchanges, and wealth management tools without account disabling. Use our AI compliance audit to pre-screen your ads before launch.
Critical Compliance Risks
Get-Rich-Quick Signals
Algorithms are trained to detect patterns of 'easy income' or 'guaranteed returns'. These are high-priority targets for account termination. Learn more about misleading content rejections.
Missing Disclosures
Financial ads must include risk warnings (e.g., 'Capital at risk'). Bots scan for the absence of these required legal strings. Run a legal compliance scan to verify your disclosures.
Crypto License Requirements
Meta and Google require specific jurisdictional licenses to promote crypto exchanges or trading services.
Predatory Lending Language
Promising debt relief or quick loans with specific 'payday' characteristics triggers extreme scrutiny in US and UK markets.
Speculative crypto performance claims
Performance-claim language on highly volatile crypto products is a primary FCA, ESMA, and SEC enforcement target. Past returns, "up to X%" framing, and "guaranteed yield" phrases trigger immediate review.
Targeting under-21 audiences for credit / BNPL
Several regulators (FCA, CFPB) have moved to restrict credit and Buy-Now-Pay-Later promotion to consumers under 21. Platforms layer their own age-targeting requirements on top of the regulator floor.
Platform Specific Restrictions
Meta Guidelines
"Financial services must use the 'Special Ad Category' for credit and housing to avoid discrimination flags. See full Meta ad policies."
TikTok Guidelines
"Global ban on 'Get rich quick' schemes. Financial advice must be educational and non-promotional. Review TikTok community guidelines for details."
Google Guidelines
"Strict enforcement of Google's Financial Services Verification programme in multiple countries (UK FCA, Singapore MAS, etc.). Check our Google Ads policy guide."
LinkedIn Guidelines
"Financial services targeting on LinkedIn requires regulator authorisation disclosures (FCA, SEC, ESMA) directly in ad copy. B2B-focused ads still face misleading-claim review. See LinkedIn advertising policies."
YouTube Guidelines
"Crypto and trading ads require certified advertiser status; performance/ROAS claims trigger demonetization. Investment advice videos need explicit risk disclaimers in description. See YouTube advertiser-friendly guidelines."
X Guidelines
"Crypto and Web3 ads relaxed in 2026 but still require source-of-funds disclosure for tokens; financial scams remain a top X enforcement category. See X ads policy."
Snapchat Guidelines
"BNPL and credit promotion restricted to 21+ targeting in most markets. Financial product ads face cultural-sensitivity review in MENA and APAC regions. See Snapchat advertising guide."
Pinterest Guidelines
"Financial product ads limited; investment promotion requires regulator authorisation disclosure on Pin and landing page. Personal finance content faces tighter claim review. See Pinterest advertising policy."
Related Resources
Finance & Crypto Policy Changes — Tracked
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Policy Tracker