🇺🇸 US Social Media Advertising Compliance
The definitive guide to FTC disclosure mandates, endorsement guides, and consumer protection laws for advertisers in the United States.
Platform-Specific United States Rules
| Platform | Local Requirement / Restriction |
|---|---|
 | Housing, Credit, and Employment ads must use Special Ad Categories. |
 | Mandatory 'Paid Partnership' label for all commercial US content. |
 | LegitScript or G2 certification required for pharmacy/finance ads. |
 | Standard professional data privacy (CCPA) compliance required. |
 | COPPA compliance mandatory for content directed at US minors. |
 | Must adhere to FTC endorsement guides for AR lenses. |
Essential Legal Mandates
FTC Endorsement Guides
Mandates clear and conspicuous disclosure of any material connection between an advertiser and an endorser (influencer). Phrases like #ad or #sponsored must be visible without clicking 'more'.
Section 5 of the FTC Act
Prohibits 'unfair or deceptive acts or practices' in commerce. This covers false claims about product efficacy, hidden fees, and misleading outcome promises.
Strategy Adaptation for United States
Meta Standards
"Requires strict adherence to 'Personal Attributes' policy which aligns with US anti-discrimination laws. 'Are you' questions are high-risk."
TikTok Standards
"Must use the 'Paid Partnership' toggle for any content involving US-based product promotion to satisfy FTC transparency requirements."