Meta (Facebook & Instagram) Advertising Policies Guide 2026
Complete semantic guide to passing the Meta ad bots. Learn how to avoid personal attribute violations and misleading claims.
Meta's bots focus heavily on 'Personal Attributes'—avoiding language that suggests you know the user's traits.
Health and financial claims require specific 'risk-neutral' language to avoid automated account strikes.
The 2026 update emphasizes AI-generated content disclosure and authenticity in messaging.
Misleading claims about outcomes (e.g., 'Lose 10kg in 2 days') are now detected via semantic pattern matching.
Common Rejection Triggers
Personal Attributes Violation
High RiskMeta prohibits ads that assert or imply that you know a user's race, religion, sexual orientation, or financial status. Using 'Are you...?' or 'Other people like you...' often triggers this.
How to Fix: Shift from 'You' focused language to 'Benefit' focused language. Instead of 'Are you broke?', use 'Financial tools for modern budgets'.
Unrealistic Outcomes / Health Claims
High RiskPromising specific results in a specific timeframe, especially in weight loss or financial gain, is a high-risk trigger.
How to Fix: Use 'Potential' and 'Process' language. Instead of 'Earn $5k', use 'Learn the framework for scaling your digital business'.
The Meta Lexicon
Words that trigger bot flags vs. words that pass the sentiment check.