🇳🇱 Dutch Advertising Integrity & Disclosure
Stay compliant with ACM creator guidelines and the Dutch Media Act. Expert guide to advertising transparency in the Netherlands.
Platform-Specific Netherlands Rules
| Platform | Local Requirement / Restriction |
|---|---|
 | Dutch ACM is highly active in auditing 'challenges' that target minors without commercial disclosure. |
 | Requires clear Dutch labels like #adv or #sponsored at the very beginning of captions. |
 | Vloggers with high reach must register with the Dutch Media Authority (CvdM). |
 | Must follow 'Reclame Code' for financial and lottery-related ads targeting NL. |
 | Standard EU transparency and Dutch consumer law compliance required. |
 | Standard professional advertising standards with NL-specific privacy nuances. |
Essential Legal Mandates
Dutch Media Act (Mediawet)
Requires clear disclosure of commercial communications for high-reach video creators (Vloggers).
Code for Social Media & Influencer Marketing
Self-regulatory code that mandates clear, unavoidable disclosure of paid content in the NL market.
Strategy Adaptation for Netherlands
TikTok Standards
"Dutch ACM monitors 'native' content for hidden commercial intent, especially for products aimed at youth."
Meta Standards
"Must follow 'Reclame Code' standards for financial ads targeting the Dutch market."