Real Estate & Housing Advertising Compliance
Navigate anti-discrimination laws and platform-specific housing policies. Ensure your property listings meet US Fair Housing and global standards.
Critical Compliance Risks
Discriminatory Targeting
Platforms like Meta strictly prohibit targeting housing ads based on age, gender, or zip code to prevent bias. Violating this leads to permanent ad account disabling.
Implicit Bias in Copy
Language that suggests a preference for certain types of tenants or buyers (e.g., 'perfect for young professionals') is flagged as discriminatory.
Missing Equal Housing Logo
In many jurisdictions, failure to include the 'Equal Housing Opportunity' disclosure in ad imagery or copy results in immediate rejection.
Inaccurate Pricing Claims
Bait-and-switch pricing or 'Starting from' claims without clear qualification are high-priority targets for consumer protection bots.
Platform Specific Restrictions
Meta Guidelines
"Housing ads MUST be declared under the 'Special Ad Category'. This limits targeting to ensure compliance with the Fair Housing Act."
TikTok Guidelines
"Aggressively monitors for 'Exclusive' language that might suggest social class or racial filtering in housing content."
Google Guidelines
"Requires strict adherence to 'Personalized Advertising' policies which prohibit certain targeting for housing-related queries."